Prudential was founded in 1875, with a clear purpose in mind: making life insurance affordable for working class families. Since then, a strong sense of social responsibility has remained embedded in the company, guiding efforts to help customers achieve peace of mind and financial security.

Today, the company continues to build on its legacy and uses its collective business expertise to help address some of the most critical issues of our time: the barriers that prevent individuals and communities from achieving financial and social mobility. Directing both financial and human resources, Prudential supports initiatives that can make meaningful differences and improve lives, concentrating efforts on: meeting basic needs, connecting people to quality jobs, building assets and transforming communities.

Additionally, Prudential has a long history of deep appreciation for the service and sacrifices of members of the military and Veterans. The company recognizes the inherent value Veterans bring to the workforce, including practiced leadership skills, commitment, discipline, ability to perform under extremely stressful situations and a solid work ethic. Prudential has a number of veterans-oriented programs to support the members of this community.

In the spirit of the company’s longstanding commitment to U.S. Veterans, active service members and Veterans already in its employ, Prudential has established the Veterans Initiatives Office, a veteran led and staffed organization within Prudential; specifically tasked with the creation and maintenance of veterans programs and thought leadership to influence corporate America, through action, regarding the value that veterans bring to the workforce. This office oversees programs that provide access, job training and employment opportunities. Prudential also seeks to advocate for Veterans among its corporate peers.

The Prudential Spirit of Community Awards program is the United States’ largest youth recognition program based exclusively on volunteer community service. The program was created in 1995 by Prudential in partnership with the National Association of Secondary School Principals (NASSP) to honor middle level and high school students for outstanding service to others at the local, state, and national level.